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Abstract This article will provide the reader a detailed case study of the brand Fevicol. Fevicol have experienced several changes in its marketing strategies since its inception. The article will also try to break down the cardinal reasons of the changes in its marketing strategies and promotional tools of marketing in the context of society, media, culture, economy, politics and more. For this, the paper has been divided into distinct sub-topics. The article will also deal with the innovative strategies adopted by Pidilite, the parent company of Fevicol, to enable an industrial product like Fevicol to carve out a niche as a top consumer brand in both the urban as well as rural markets in India. It also discusses the future outlook of the company to retain its dominating position in the Indian market in the light of increasing competition from multinationals and the uno rganised sector.                            ...

Abstract This article will provide the reader a detailed analysis of India’s Foreign Policy since the year 1947 to 2014. The paper will also try to break down the cardinal reasons for the different shifts in policy that occurred over time. For this, it has been divided into three different sections according to the key leadership and broad geopolitical changes that world have witnessed till date. The first section deals with the important exchange of foreign affairs from 1947 to 1962, the second from 1962 to 1991, and the third from 1991 to 2014. The first section constructively deals with after-Independence scenarios, relations and approach of India with foreign countries under the leadership of First democratically elected Prime Minister of India, Pandit Jawaharlal Nehru. The second section deals with Sino-Indian war of 1962, foreign relations of India under Lal Bahadur Shastri and Indira Gandhi and Cold War. The third section begins with end of Cold war, liberalisation and India’s...

Abstract This article will provide the reader a thorough analysis of Digital Mediascape of France with some prominent and utmost famous online news media websites that have left their mark on French media. These News media and opinion websites are present only in arena of Internet and not at other platforms like Print, Television or Radio. I have particularly selected five such media organisation and these are Brut, L’internaute, Mediapart, Rue 89 and Atlántico. The article will deal with the comprehensive study of their ownership, all-inclusive sustainability, organisational structure, survival techniques, scandalous publications, operations and their role in overall media scape in France. BRUT Brut is a French based International online media founded on November 16, 2016 by four enthusiasts, Renaud Le Van Kim , Guillaume Lacroix, Laurent Lucas and Roger coste. It exclusively produces distributed video contents which mostly focuses on news and feature-based, short form content...

Abstract This blog will provide the reader a detailed analysis of two movies, ‘The Emoji Movie’ and ‘Snowpiercer’ on the basis of two theories, ‘The Culture Industry’ of the book ‘The Dialectic of Enlightenment’ by Theodor Adorno and Max Horkheimer, and ‘Ideology and Ideological State Apparatuses’ by Louis Althusser, respectively. The book Dialectic of Enlightenment talks about Adorno and Horkheimer’s Marxist analysis of the evolution of Enlightenment thought and Western rationalism. The chapter ‘culture industry’ talks about the presentation of culture in media form not as an art instead a business based on what Adorno referred to as “Fordist capitalism.” Whereas the ‘Ideology and Ideological State Apparatuses’ essay deals with the ongoing exploitation under capitalism as a self-proliferating mechanism that produces its own conditions of reproduction along with its own existence. The paper also include the contradictory example of the culture industry theory referring to an African na...